Don’t Travel. Discover Don’t Travel. Discover Don’t Travel. Discover

DiscoverFirenze is a project by Rubina Tuliozi, a medievalist an archaeologist, and qualified tourist guide specialized in historical and artistic visits to Florence and Tuscany.

The philosophy of DiscoverFirenze, its idea and its uniqueness, is to build with each traveller an exclusive tour, made not only of stories and information, but also designed thanks to the relationship built with people, their share of questions, curiosity, and experiences.

This is why DiscoverFirenze’s visits are the result of a shared program in which the wishes of the participants play a decisive role, as well as the composition and interests of the group.

In other words, each visit is tailored to the traveller needs and wishes.

What makes a good tourist guide? To be a curious, informed and careful tourist yourself, a real explorer who is always in search of new things to be discovered.

Tuscany offers an unparalleled treasure of secret wonders. DiscoverFirenze gives the traveller the opportunity to be surprised by new and incredible insights, to be unveiled with freshness, passion and competence by Rubina.


“We do not take a trip; a trip takes us”

John Steinbeck